Studio:
Ramp
Creative Direction:
Jennica Bocchino
Data Visualization:
Sydney Goldstein
Challenge:
Create an asset library of spot illustrations that were versitle enough to be used across annual repots, blog headers, and various touchpoints as temporary images while brand strategy and direction was being developed.
Execution:
We opted for simple, abstract shapes that could fall under multiple categories. Relying on movement through scale and direction kept the illustrations vague enough to communicate multiple types of transfers, reimbursments, scalability, growth, spend categories.
