Challenge: Parrot is a platform that allows customers to chat and pay merchants via text. They believe direct, respectful, and even delightful relationships between customers and merchants are good for business.
How do we bring customers closer to the businesses they love?
We deliver welcome interruptions in the lives of our customers— a break from the monotony of daily life.
We believe that introducing elements of surprise and unexpectedness and excitement can give customers what they want and better connect them to the businesses they care about.
We acknowledge that equipping merchants with the capability to text can be highly disruptive for their customers. But we think that these interruptions, when done well, will be welcomed by customers.