Studio:
Cash App

Creative Direction:
Garrett Prince

Brand Design, Object Art Direction, Packaging:
Sydney Goldstein

Glitter Sticker Sheet,
Card Deck, Joker $:
Gabby Widjaja

Bag:
Joshuvela

Card Deck, Keychain,
and Charm:
Misc. Goods

Photography:

Irida Mete

Challenge:
Update the onboarding awag to represent modern day Cash App. While shortening the production time so employees receive their box more quickly.

Execution: 
The green to black gradient blocks symbolize individuals contributing their unique marks while working together to as a collective. At times they stand out and others they flow together more seamlessly to build on the whole of the composition.
 
Partners were brought on to help develop a few Cash App custom goods.  A special edition deck of cards from Misc. Goods, equipt with new Jokers, and brand language throughout. They helped source a keychain and charm to be worn on its own for a more understated look. The custom bag was designed in collaboration with Joshuvela. equipt with a logo on the front, custom green cords, a embosed strap, and a suprise label on the inside.