![](https://freight.cargo.site/t/original/i/40f643942d8e981f17144e842628f00f8169bb16c5691cb9e3d346b69d58a8db/LitefulFoods_01b-2-1.gif)
Studio:
Tractorbeam
Design, Illustration, Art Direction, Photo Retouching, Web Design:
Sydney Goldstein
Animations:
John Reynolds
Mason Peterson
Challenge:
Create a vibrant, playful e-commerce website for a gluten-free bakery that is as serious about their delicious desserts as they are about maintaining a gluten-free lifestyle.
Solution:
We designed a robust website, complete with custom illustrations and photography, with a strong emphasis on user experience and conversion flow. Products, recipes, and customer stories are intertwined, encouraging users to interact with every page of the site.
![](https://freight.cargo.site/t/original/i/be191488ec26f8bd05698bd238f367d2a1129fe26731d182795916c7641c4469/Liteful-Foods-Logo-3.png)
![](https://freight.cargo.site/t/original/i/d6746dd1145a5abe128a2c081562b7344dec39bee1d2f9569e49895d0143e8ac/Liteful-Foods-Tagline-3_Taglines.png)
![](https://freight.cargo.site/t/original/i/1409b3e14afcdfcfc80ff83159275c60922d444a19e4fe9ce228d0875b580930/Rd2_Icons.png)
![](https://freight.cargo.site/t/original/i/725d3505fc419aaf6482cf611486e4dadb3bdab1e1d25f50f30fcc9423c675a8/Liteful-Foods-Sweets-Banner.png)
![](https://freight.cargo.site/t/original/i/f220f35db54d7c93e4f65a8afe462a167f803c141134d5f151ff646c2863e53c/Liteful-Foods-Bread-Sample-Header-1.png)
![](https://freight.cargo.site/t/original/i/a0559a5dc466e0762a2f1312291318c913f85b4dc3b7071197ee52e2f294608c/Liteful-Foods-Blog-Post_Sampler-Header-2.png)
![](https://freight.cargo.site/t/original/i/2bf8671995d10b8ab36f3d6f49bf7109ec0e130f6a16717d864483e7ea4a3d93/LF_Pancake.png)
![](https://freight.cargo.site/t/original/i/0c0080e232ce3dfa9ba2619fc4df09583d22b25da9e2a36bcf9f0526ef8506a2/LF_PecanPie.png)
![](https://freight.cargo.site/t/original/i/850551562f27b8a81f001355019c9739b3f69c184f4c6c0be943515981a97133/LF_ChocolateCheesecake.png)
![](https://freight.cargo.site/t/original/i/25de6a7d6af1c68deeab3bc7728fbbefb2732592a38f6ed5af29dbb766adc26a/LF_CoffeeCake.png)
![](https://freight.cargo.site/t/original/i/691642a1bba3a715805a5174793f7cc3d50b11d59c3160ec1d41e28755d51a48/LF_RedVelvet.png)
![](https://freight.cargo.site/t/original/i/19ae8626ade22e5d967db11ae0a0e660b4a30ef12e8448920420c5cea476bac8/LF_CoconutMacaroons.png)
![](https://freight.cargo.site/t/original/i/1fb94dd94c0cb500d10433889ab01b31d09acf282a8259ec1f57f8c65f72388a/LF_Pancakes.png)
![](https://freight.cargo.site/t/original/i/52b69e6ff56bdbcc436aac384412a832cb7f0c76db50e010e7dae6d3cd0f2701/LF_Lemon-Sunshine.png)
![](https://freight.cargo.site/t/original/i/dc80b7eeac11f9a4bfcbce4a52aeb73ff86ee8fb98e01823f5fa4eb73e585bb7/LF_Granola.png)
![](https://freight.cargo.site/t/original/i/36b85d0f6e7c07a84a3dc686db858a85475045eebca63e8ef25956a2eac359df/LF_Crownie.png)
![](https://freight.cargo.site/t/original/i/de7f21f5740bae608524190c4c36d4c8503df758fd590765dff896d4cbcf0fe9/LF_Brownie.png)
![](https://freight.cargo.site/t/original/i/ecc78e26a3d2cdf8ea92d44d7feed45e7b82b2e922331d26965b1e1ed4cf70ff/LF_WhiteChocoTresLeches.png)
![](https://freight.cargo.site/t/original/i/bc033d8e8a845ff7515c7afdcb2e2fa2a93327b9923dc2d22eb02806a2422b3c/Liteful-Foods-Recipe-Cards-2-1.png)
![](https://freight.cargo.site/t/original/i/9fbc4e93ba6ab1f00d8c4641154103d68b771352701d33ece2b1c5498c6be0f2/Liteful-Foods-Recipe-Cards-3-2.png)
![](https://freight.cargo.site/t/original/i/047bd3ce2c90c31e1da1a6a93086e09cbcaa7544a4c3da221c606c1a20aa4174/2af87d76633339.5c748c9371681.gif)
![](https://freight.cargo.site/t/original/i/d0c19ce1991191c8a1bf78195acd0f9b93b775c0298f773e966451091ae61942/Liteful-Foods-Homepage-1-3.png)
![](https://freight.cargo.site/t/original/i/e9cf03dd9a143f6346eebef414937f831de0eb016051214b66f459bcb88f3819/Liteful-Foods-Homepage-2-5.png)
![](https://freight.cargo.site/t/original/i/13839e0d80762b6727fc4305cc4196d1fd90c399fb251fdccb44c7fcbc6e643e/Liteful-Foods-Shop_All-2.png)
![](https://freight.cargo.site/t/original/i/775b5e082175ddfe4e9fb768d322f36a5881edb86f0c40028583cbc17665c4a6/Liteful-Foods-Home-GF-Mobile-3.png)
![](https://freight.cargo.site/t/original/i/209c8b0370661dfeacd535538455776fc6e2863f30e2f510b34a03f3ead908f7/Liteful-Foods-About-Mobile-5-3.png)
![](https://freight.cargo.site/t/original/i/b34d8b0dc7b11fc8cb3efde15c95d6c092b2c53bf3e80a826ba75ed5f9b3dbb0/LitefulFoods_03.gif)
![](https://freight.cargo.site/t/original/i/58e004246ddb1413e8c8209436254c473e1134a003fac2348f1e79cec80c44c8/LitefulFoods_07.gif)
![](https://freight.cargo.site/t/original/i/69b8c43d81c78142e8e44c8375f95e0d1e94d1cb541674fd8f47f16d2687083b/Liteful-Foods-Portraits.png)