Studio:
Cash App
Creative Direction:
Garrett Prince
Design:
Sydney Goldstein
Challenge:
Refresh an established brand.
Execution:
Journeys is a speaker series where Cash App leaders share insights, lessons, and opportunities that influenced their careers.
The origins of the initial logo are unknown, but snakes represent wisom, knowledge, and how paths aren’t always linear. We wanted to refresh it and evolve it to feel custom with each story. The logotype breaks into glyphs that follow each interviewee across their collateral. For the new illustration style, we simplified linework details and color useage.
