![](https://freight.cargo.site/t/original/i/6ee6e4b4fec321c07565019eeba7aafe185e50200005c6bdb2fe741c5f2740ac/Reddit_Ramp_1-1.png)
![](https://freight.cargo.site/t/original/i/58cb1833d89225255a994ddffb9897a6b9696142f10fc696b0c19893ee21348f/Reddit_Ramp_2-1.png)
[Onboarding is] Smooth as butter
Get the whole enchilada
Studio:
Ramp
Creative Direction, Concepts:
Jennica Bocchino
Art Direction, Concepts:
Sydney Goldstein
Photography
Julia Robbs
Challenge:
Create a series of Reddit Ads that didn’t stand out as “corporate” among a feed of user generated content.
Execution:
The internet loves and hates bad jokes. Heck, I love and hate bad jokes. Inspired by r/dadjokes, we created a series of images that tied using Ramp to food idioms that hopefully made you click because it looked like some random-o decided to put a credit card in food and post about it.
![](https://freight.cargo.site/t/original/i/828c43a71b27cfac0876964291456318129ef28ace3fa6d4d322688dd438998b/Enchilada_Wide.png)
[Sign up and get] The whole enchilada
![](https://freight.cargo.site/t/original/i/18c725ac337b089f51764487b6c8566c3d649d03225875127fa5f4f11cb9858f/Gravy_Wide.png)
Join the gravy train
![](https://freight.cargo.site/t/original/i/c5295176e5fc09f7617080c176b38a166d0390a627bfcc641c6ecfe7d456480d/Pie_Wide.png)
Saving time and money is as easy as pie
![](https://freight.cargo.site/t/original/i/43bbcb13744da80d2db23b4c1e56e8ff31b8f71dd8fe1af53fe994d1bd4f87e9/Pudding_Wide.png)