Studio:
Ramp
Creative Direction, Concepts:
Jennica Bocchino
Art Direction, Concepts:
Sydney Goldstein
Photography
Julia Robbs
Challenge:
Create a series of Reddit Ads that didn’t stand out as “corporate” among a feed of user generated content.
Execution:
The internet loves and hates bad jokes. Heck, I love and hate bad jokes. Inspired by r/dadjokes, we created a series of images that tied using Ramp to food idioms that hopefully made you click because it looked like some random-o decided to put a credit card in food and post about it.
[Onboarding is] Smooth as butter
[Sign up and get] The whole enchilada
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