Studio:
Cash App

Creative Direction:
Garrett Prince

Design:
Sydney Goldstein

Challenge:
Design a branded experience that nods to NYC and brings employees together. All within a one month timeline.

Execution: 
Simplfing our toolkit to geometic shapes, they become the building blocks of the brand, to be sliced, cut, or remain intact across collateral.

Numbers act as a path for the paritcipants to reveal an iconic NYC image in the shape of dollar sign motif (iconic to our internal design team). A game of Connect The Dots on the cover and Bingo on the back, each participants contribution adds to reveal the brand identity, while adding to it with their own mark.