Studio:
Cash App

Creative Direction:
Garrett Prince

Design:
Sydney Goldstein

Challenge:
Design a branded experience that nods to NYC and brings employees together. All within a one month timeline.

Execution: 
Simplfing our toolkit to geometic shapes, they become the building blocks for the brand, to be sliced, cut, or remain intact across collateral.

A game of Connect the Dots on the cover and Bingo on the back. Employee participantion create the cover illustration, while making it unique to their mark. Numbers act as a path for the paritcipants to follow to create the iconic NYC image in the shape of dollar sign motif (because, Cash App).